What was your first large successful campaign?
My First big success was in the Hairdresser niche. To be a bit more particular the “gay hairdresser scene.” I found an ambiguous quote that I turned into a Tee and simply ran an ad to it. I had no clue how to run ads back in the day so I went with Job title: Hairstylist – Target: Men – Who like: Men. This was my first success and made me hungry for more. Looking back at it now I find the design horrible, but hey it made me some bucks and more importantly it showed me that this “Teespring thingy” can work. My actual design was a little too racy to share on the Teespring blog, but find me on FB if you’d like to see my original tee.
Is anything about Internet marketing or selling t-shirts that still surprises you after all this time?
Every single day I am surprised. Sometimes it takes me 3 hours to create a design I absolutely love and think it is going to sell heaps. Then, when ads are set up and the campaign is live….. crickets…. no sales, nothing. I am left with 3 hours of my life lost on a design that I love, but my audience doesn’t. On the other hand sometimes I design things where the thought is “Ah f*ck it… I don’t think this design will do well, but let’s just try it”. I quickly ramp up a design in 15 minutes and wake up the next morning to dozens of sales.